Privacy Policy

Last updated: 27 September 2026

This Privacy Policy explains how LYTE Nordic AB (”Ely”, ”we”, ”us” or ”our”) collects and processes personal data when you visit elydrinks.com, make a purchase, contact us, subscribe to marketing or otherwise interact with us.

1. Data controller and contact details

LYTE Nordic AB is the data controller for the processing described in this policy.

LYTE Nordic AB
Organisation number: 559595-1053
Registered address: Textilvägen 10, 435 39 Mölnlycke, Sweden
Email: info@elydrinks.com

2. Personal data we collect

Depending on how you interact with us, we may process:

  • identity and contact details, such as name, delivery and billing address, email address and telephone number;
  • order and transaction details, such as products ordered, price, payment status, delivery method, returns and complaints;
  • payment-related information. Full card details are normally handled directly by our payment provider and are not stored by us;
  • communications with customer service and any information you choose to provide;
  • marketing preferences and newsletter interactions;
  • technical and usage data, such as IP address, browser, device information, cookie identifiers and activity on our website; and
  • information used to prevent fraud, misuse and security incidents.

We usually collect data directly from you. We may also receive data from our e-commerce platform, payment providers, delivery partners, analytics and advertising providers, or publicly available sources where permitted by law.

3. Why we process your data and our legal bases

To process and deliver your order

We use your data to accept payment, send order confirmations, deliver products, manage returns and handle customer service. The legal basis is performance of our contract with you.

To meet legal obligations

We process information required for accounting, tax, product safety, consumer rights and other legal obligations. The legal basis is compliance with a legal obligation.

To provide customer service and protect our business

We use relevant information to answer questions, establish or defend legal claims, prevent fraud and keep our services secure. Depending on the activity, the legal basis is performance of a contract, compliance with a legal obligation or our legitimate interest in operating and protecting our business.

To send marketing

If you subscribe to our newsletter or otherwise request marketing, we use your contact details and preferences to send relevant communications. The legal basis is your consent where consent is required. In limited cases, we may rely on a legitimate interest where permitted by law. You can unsubscribe at any time through the link in any marketing email or by contacting us.

To analyse and improve our website and advertising

Where required, we use analytics and advertising cookies only after you have given consent. These technologies help us understand website use, measure campaigns and show relevant advertising. You can withdraw or change your consent at any time through the “Cookie Settings” link in our website footer.

4. Who receives your data

We share personal data only where necessary, including with:

  • our e-commerce and website provider, including Shopify;
  • payment and fraud-prevention providers;
  • warehousing, fulfilment and delivery partners;
  • IT, hosting, support and communications providers;
  • analytics and advertising partners, such as Meta, where you have consented when consent is required;
  • accountants, auditors, insurers and professional advisers; and
  • public authorities or courts where required by law or necessary to protect legal rights.

These recipients may act as our processors, independent controllers or joint controllers depending on the service and circumstances.

5. International transfers

Some service providers may process personal data outside the EU/EEA. Where this happens, we use a lawful transfer mechanism, such as an adequacy decision or the European Commission’s standard contractual clauses, together with additional safeguards where required. Contact us if you want more information about the safeguards relevant to your data.

6. How long we retain personal data

We retain personal data only for as long as needed for the purpose for which it was collected and to meet legal requirements.

  • Order, payment and accounting information is retained for the period required by Swedish accounting and tax law.
  • Customer service, return and complaint information is retained for as long as needed to manage the matter and any related legal claims.
  • Marketing data is retained until you unsubscribe, withdraw consent or object, unless we need to keep limited information to respect your opt-out.
  • Cookie and analytics data is retained according to the periods shown in our cookie settings or cookie list.

We may retain information longer where necessary to establish, exercise or defend legal claims or comply with a legal obligation.

7. Your rights

Subject to the conditions in applicable data protection law, you may have the right to:

  • request access to your personal data;
  • request correction of inaccurate or incomplete data;
  • request deletion of your data;
  • request restriction of processing;
  • object to processing based on legitimate interests, including direct marketing;
  • receive certain data in a portable format;
  • withdraw consent at any time, without affecting processing carried out before withdrawal; and
  • lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at www.imy.se.

To exercise your rights, contact info@elydrinks.com. We may need to verify your identity before completing a request.

8. Cookies

We use cookies and similar technologies. Strictly necessary cookies support functions such as the shopping cart, checkout, security and your privacy choices. Optional analytics and advertising cookies are used only in accordance with your choices. More information is available in our Cookie Policy and through the “Cookie Settings” link in our website footer.

9. Children

Our website and products are not directed at children, and we do not knowingly collect personal data from children in circumstances where parental or guardian consent is required. If you believe a child has provided personal data to us improperly, contact us.

10. Security

We use appropriate technical and organisational measures designed to protect personal data from unauthorised access, alteration, disclosure, loss or destruction. No online service is completely risk-free, but we work to maintain safeguards appropriate to the nature of the data and the risks involved.

11. Changes to this policy

We may update this Privacy Policy when our services, suppliers or legal obligations change. The current version will always be published on this page with its latest revision date. If a change materially affects how we use your data, we will provide additional notice where required.